リテール事業 Retail Business
Transforming Product Value into Customer Experiences Transforming Product Value into Customer Experiences
Drawing on our many years of expertise in manufacturing, we create products that fully express the inherent appeal of materials.
With fully integrated, in-house marketing and e-commerce operations, we analyze online store metrics and social media trends to architect ideal customer touchpoints, managing the entire lifecycle from planning and running marketing campaigns that convey the product value to evaluating their effectiveness. We also take a comprehensive approach—from raw material and fabric development to product planning, sales, and customer engagement, delivering value to customers through "experiences."
Our Initiatives
Your Creative Partner
in Everyday Experiences
Delivering Value
Seamlessly from
Raw Materials to
Customer Experience
Every specification, down to the smallest detail and stitch, is designed around the fabric. This careful attention to detail ensures exceptional comfort and quality.
Concept Development
Guided by a “material-first” approach, we pursue high-quality craftsmanship that enriches everyday life. Drawing on our longstanding expertise, we fully express the inherent appeal of each material, bringing its value closer to people. Through timeless, minimalist design, we create products to be cherished for years to come.
Commitment to Raw Materials
Through our own global network of production regions and spinning companies, we source carefully selected, high-quality raw materials. These include rare extra-long staple cottons, “Suvin Cotton,” the premium American-grown cotton, “Supima® Cotton,” and the Egyptian extra-long staple cotton known as the phantom cotton, “GIZA45.”
Fabric Development
To bring out the characteristics of each raw material, we collaborate with trusted manufacturing partners to work on spinning yarns with proprietary methods and developing original fabrics.
Design
We focus on design that fully expresses the inherent appeal of each fabric. Our design balances a refined silhouette achieved through our tailoring techniques with effortless comfort for everyday wear.
Sewing and Construction
Our deep understanding of fabrics enables us to achieve high-quality sewing tailored to the characteristics of each material. Through meticulous construction, we pursue a refined silhouette, comfort, and enduring quality that can be enjoyed over the long term.
Digital Marketing
We manage our digital marketing in-house, expanding customer touchpoints through channels such as Instagram and email newsletters. This online communication helps cultivate brand affinity and build an engaged community.
Retail Stores
Through our physical touchpoints, we share our brand’s identity and commitment to creation. Integrating online and offline touchpoints, we create a seamless customer experience.
Our Brands
Discover our brands to enrich everyday life.
Bringing the World’s Finest Cloth to Your Closet
With the concept of “Bringing the World’s Finest Cloth (CLOTH) to Your Closet (CLOSET)”, +CLOTHET aims to achieve the ideal balance of quality and price. Leveraging over 160 years of expertise as a textile supplier, the brand manages every stage of garment creation—from sourcing raw materials in Japan and abroad to fabric development and final manufacturing.
Subtle Luxury Enriching Everyday Life
LIFiLL is a brand born from the wish to “fill (FiLL) your life (LIFE).”
The brand believes that dressing is not just a passing moment, but a mindful pause to reflect on oneself and restore the mind.
LIFiLL brings a quiet, resonant comfort to everyday life by inviting individuals to experience true comfort upon the first touch and a refined beauty brought out by carefully selected materials and well-designed silhouettes—wearing only what is truly important without relying on unnecessary embellishments.
Wearing the Sensation Beyond
THINGS THAT MATTER develops creations under the theme, “Wearing the Sensation Beyond.” Guided by deep introspection, the director discovers the meaningful elements that exist within—transforming the resulting emotions, senses, and visions into creations. Each season, the brand infuses different themes into its collections, offering clothing, original content, and a wide array of items. Leveraging the manufacturing expertise established over the years, the brand manages its entire process, from material sourcing to finished garments.
Towels to Enrich Everyday Life with Happiness
Imabari Kinsei is an Imabari towel brand that seamlessly weaves together history, tradition, and the exceptional skills of master craftsmen. The brand began as the first in the towel industry to offer towels packaged in elegant wooden boxes as premium gifts.
Honored with the Good Design Award in 2017, Imabari Kinsei has achieved cumulative sales of over 13 million units since its launch in 2004. In 2020, its flagship store opened in Omotesando, Tokyo. Guided by the concept of “More Happiness Every Day,” Imabari Kinsei continues to expand its lineup from gift items to lifestyle items.
An Accessory Brand Constantly Embracing Change and Sharing New Value
LION HEART is a men’s accessories brand founded in 1996. Since its inception, the brand has continued to evolve as a pioneer, expanding across Japan through an omnichannel strategy that integrates e-commerce and in-store retail. In recent years, LION HEART has focused on stainless steel in addition to silver, offering a lineup that combines fashion and durability, and proposing a variety of styles aligned with the times. While cherishing its core spirit, the brand actively collaborates across diverse industries and continuously releases trend-setting collections.