■Our shared vision for a sustainable future was the catalyst.
The collaboration between Actus and Stylem on "ORGANIC FIELD" came about through their shared vision for a sustainable future. A major turning point was Actus's visit to the ORGANIC FIELD cotton production sites in India in 2024. Experiencing the local environment and people's lives firsthand allowed Actus to deeply understand the value and significance of our efforts. This collaboration goes beyond mere material procurement; it's a project meticulously developed over time through extensive dialogue between both companies, focusing even on the finest details of how to convey the underlying story to customers.
■The impetus was a shared vision for a sustainable future.
The collaboration between Actus and Stylem on "ORGANIC FIELD" came to fruition due to a shared vision for a sustainable future between the two companies. A major catalyst for this initiative was Actus's visit to the ORGANIC FIELD cotton production sites in India in 2024. Experiencing the local environment and the lives of the people firsthand allowed us to deeply share the value and significance of this project with Actus. This collaboration goes beyond mere material sourcing; it is an endeavor meticulously built over time through ongoing dialogue between both companies, down to the fine details of how to convey the underlying story to customers.
■Comment from ACTUS Co., Ltd.
“What moved me about ORGANIC FIELD, among the many organic options available, was Stylem’s stance of not merely adhering to certifications or methods, but genuinely striving to protect the soil, the environment, and the future of the people and children living there. Witnessing people working with pride, their hands in the soil on Indian farms, and children with sparkling eyes, I strongly felt, ‘I want to create products in conjunction with this initiative.’
There are diverse perspectives on environmental consideration, and even we, as consumers, sometimes hesitate about what to choose. However, I believe that the ‘in-conversion’ option allows us to discern what is truly reliable with our own eyes, rather than being bound solely by certifications. There is significance in ACTUS’s involvement in this initiative, which accounts for only 1.4% (※1) of all cotton, by supporting its gradual proliferation. This is not a one-off effort; it is an initiative that we want to continue carefully and for a long time, based on solid traceability. Through craftsmanship that integrates with daily life, we aspire to contribute to the future of our planet.”
*1 Source: Textile Exchange. Organic Cotton Market Report 2022.
■ What is "ORGANIC FIELD"?
An initiative aiming to support Indian farmers in their transition to organic farming, reducing environmental impact and improving working conditions. This initiative began in 2020, spurred by a fraudulent organic cotton incident in India, out of a sense of corporate responsibility as a cotton handler and the desire to "consistently deliver reliable organic cotton." By purchasing cotton during the transitional period, known as "Cotton in Conversion," the initiative encourages farmers to adopt organic practices and aims to promote their widespread adoption. The harvested cotton ensures traceability through organic process management from seed selection to cotton cultivation and yarn production.
