PLUS∞GREEN PROJECT, led by Stylem Takisada-Osaka Co., Ltd. (Headquarters: Naniwa-ku, Osaka; President: Ryuta Taki; hereinafter, Stylem), has collaborated with Awaji-shima Parchez Co., Ltd. (Location: Awaji City, Hyogo Prefecture; President: Hiroshi Ishii; hereinafter, Awaji-shima Parchez) to develop the "ESSENTIAL OIL & STONE DIFFUSER SET." This product utilizes herbs grown in "TUTTI®," a soil made from textiles. It is being sold sequentially from April 4, 2023 (Tuesday) at "SHEL'TTER GREEN" and "TUIN greenery," stores operated by Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo; President: Hirofumi Murai; hereinafter, Baroque Japan Limited). This marks the first time that products developed using herbs grown in TUTTI are being sold.
■ About "PLUS∞GREEN PROJECT - Increasing greenery, connecting to the future -"
Stylem's project aims to achieve a lifestyle where people feel familiar with sustainability by recycling polyester fibers from discarded clothing as a growth medium.
https://www.stylem.co.jp/sustainability/initiative/plusgreenproject/
・TUTTI®
"Soil born from textiles" that recycles polyester fibers. You can plant and enjoy growing anything you like, whether vegetables, flowers, or seedlings. * "TUTTI" is a registered trademark for polyester fiber recycling growth medium developed by Stylem Takisada-Osaka Co., Ltd.
TUTTI® Official Online Store: https://tutti-soil.com/
・STYLEM AGRI LABO
A facility established in July 2021 within Awaji Island's "Parchez Kaori no Yakata" for verifying TUTTI's growth. Under state-of-the-art facilities, in collaboration with Kindai University and Earth Conscious Co., Ltd., herbs are currently being cultivated.
■ About "ESSENTIAL OIL & STONE DIFFUSER SET"
A set consisting of essential oils extracted from herbs, including some from Awaji Island, and an aroma stone made from Awaji tiles. Herbs grown in TUTTI at STYLEM AGRI LABO are used as part of the raw materials. The stone uses waste material from Awaji tiles, the cushioning material in the packaging uses textile waste, and the packaging itself is made from biomass. Available in 3 scents.
・Retail stores: Baroque Japan Limited
"SHEL’TTER GREEN" (9 stores in total): Sales start from April 20 (Thursday)
"TUIN greenery" (2 stores in total): Aeon Mall Toyokawa store from April 4 (Tuesday), THE OUTLETS SHONAN HIRATSUKA store from April 28 (Friday)
We will continue to advance product development using TUTTI in collaboration with Awaji-shima Parchez, and we aim to expand our collaborations with companies interested in handling our products. For fragrance products, it is possible to customize the scent according to the client's requests for sale.
Stylem hopes that by discarding the idea of discarding everyday clothing and instead circulating it, not only will we increase greenery, but by delivering various products born from this initiative to the world, it will become an opportunity for more people to feel the benefits of environmentally friendly activities. We will continue to actively promote and expand the PLUS∞GREEN PROJECT's initiatives through external collaborations.
[Baroque Japan Limited] http://www.baroque-global.com/
[Stylem Takisada-Osaka Co., Ltd.]
A specialized textile trading company founded in 1864. The company operates in four areas: textiles, raw materials, apparel products, and lifestyle. While expanding its business globally with the textile business, which has established a top share in the domestic market, it has recently strongly emphasized its sustainability policy and is challenging itself to develop new products and services. URL: https://www.stylem.co.jp/