On Tuesday, June 30, 2026, Shunsuke Takamori, manager of our ORGANIC FIELD department, gave a lecture at the organic cotton study session "Why isn't sustainability spreading?", organized by Hearst Fujingaho Co., Ltd.
This study session was held to deepen understanding of organic cotton and cotton-in-conversion, and to encourage concrete actions. Over 300 people, including media professionals and vendors, attended.
On the day of the event, Mr. Takamori explained the challenges faced by cotton production backgrounds and "cotton-in-conversion," and introduced the reality of farmers in India and our "ORGANIC FIELD" initiative with local photos and videos. Towards the end, a lively discussion took place on how to convey sustainable value to customers through appropriate expressions and visuals.
We will continue to disseminate accurate information and promote the adoption of sustainable choices. We will also deepen our collaboration with companies that share our passion for sustainability and awareness of its challenges, while promoting initiatives and information dissemination towards the realization of a sustainable future.