Hearst Fujingaho's online select shop, "ELLE SHOP," has endorsed our "ORGANIC FIELD" initiative, leading to a collaborative project timed with Earth Day. The background and details of this project have now been featured on "ELLE DIGITAL."
The article introduces "Cotton in Conversion," an initiative that supports the "3-year transition period," which is a barrier to the widespread adoption of organic cotton. It also shares the story behind the special T-shirts created in collaboration with 5 popular brands.
This initiative allows you to participate in solving social issues while enjoying fashion, so please take a look.
[Publication Details]
Publication Date: March 31, 2026
Article Title: [Transitional Cotton] "Cotton in Conversion": An option to support the "blank 3 years" toward organic
Read the article here: https://www.elle.com/jp/fashion/fashion-column/a70788407/cotton-in-conversion-2603/
Publication Date: April 22, 2026
Article Title: [Earth Day 2026] 5 Popular Brands Collaborate! Special T-shirts connecting to a sustainable future now on sale
Read the article here:https://www.elle.com/jp/fashion/shopping/a71021799/cotton-in-conversion-tshirt-2604/