STYLEM's asanoha has been collecting used tableware and recycling it into toilet paper. Plantful Journey resonated with this eco-friendly initiative to recycle resources, leading to asanoha being continuously adopted for "Plantful Inspirations," an event hosted by Plantful Journey, starting in 2024.
At this year's "Plantful Inspirations 2025," asanoha tableware was used to serve robro*1 during a talk session titled "Beauty Begins in the Morning: A Breakfast Revolution with Robro." It was also used as tasting bowls at the marketplace.
*1: Rogbrod... A traditional Danish bread made mainly from rye. It has recently been gaining attention as a plant-based food rich in dietary fiber and minerals.
■ About "asanoha"
asanoha is a paper container that evokes a sense of Japan, born from the desire to deliver Japanese culture and traditions.
As a byproduct, we effectively utilize "ogara," the core part of the hemp plant that remains after the fibers have been harvested, as part of our raw materials. Furthermore, as an environmentally friendly initiative to cycle renewable resources, we are also promoting efforts to collect used asanoha and recycle it as raw material for toilet paper.
■ About "Plantful Inspirations 2025"
This is a real-world event hosted by Hanako Verne, who lives in Milan, Italy, and whose mission is "connecting the wellness of mind, body, and earth through daily dishes," and who works to promote plant-based eating habits. The theme for this second event is "Nourish - Towards a world fulfilled by nourishing," and it is an event where attendees can experience plant-based living through a talk session, workshops, and a market.
Through asanoha, Stylem will continue to promote sustainable, waste-free, and environmentally friendly initiatives for a sustainable future, all while valuing traditional Japanese culture and our relationships with customers.