■ About "asanoha"
asanoha®, born from the desire to deliver Japanese culture and tradition, is a paper vessel that evokes the essence of Japan. A portion of its raw materials comes from the effective utilization of "ogara" (hemp stalks)—the core part that remains after extracting fibers from hemp—as a byproduct. Furthermore, as an environmentally conscious initiative to circulate renewable resources, we are also promoting efforts such as collecting used asanoha and recycling it as raw material for toilet paper.
■ About "MASH PARK PROJECT 2025"
This year marks the 9th annual participatory charity event hosted by Mash Group. With the concept of "bringing the best smiles to children," the Mash Group headquarters will be open to the public, and all event proceeds will be used for the construction costs of donating parks to disaster-stricken areas.
MASH Group was impressed by the fact that used asanoha can be recycled as raw material for toilet paper, leading them to adopt it as one of the food containers for this event. In collaboration with MASH Group, we set up a dedicated collection box for asanoha recycling at the event venue and asked event attendees to cooperate with waste separation. All collected asanoha will be recycled as raw material for toilet paper.
Stylinglife will continue to promote environmentally friendly initiatives that avoid waste, while valuing Japanese traditional culture and connections with our customers through asanoha, for a sustainable future.